FRAMA

The St. Pauls Apothecary Collection is a range of skin care and scent products crafted by Frama, a creative studio from Denmark. This collection was introduced in 2016 and draws inspiration from the historic St. Pauls Apotek, a charming wood-lined pharmacy in the heart of Copenhagen, founded way back in 1878. Situated in the iconic Nyboder neighborhood, today, St. Pauls Apotek serves as the creative studio for Frama, where they explore materials, ingredients, and innovative ideas.

Frama's approach is all about blending contrasts: they bridge the gap between the classical and the contemporary, harmonize the digital and the analogue, pay homage to the past, and reflect the synergy of the present day.